Haribo sweets have been a staple in British treat cupboards for generations, loved for their bright colours, playful shapes and unbeatable chewy texture.
From classic Goldbears to Tangfastics, Supermix and Starmix, Haribo has created some of the most recognisable sweets in the world. Whether you enjoy fruity gummies, fizzy favourites or soft and squidgy marshmallow pieces, Haribo sweets offer something for everyone. They are perfect for sharing, parties, pick and mix bags or simply keeping handy for a quick sweet fix.
With their huge range and fun flavours, Haribo sweets continue to be one of the nation’s most popular choices and a must have for anyone who loves chewy treats.
Haribo sweets have become one of the most iconic confectionery brands in the world, loved for their bright colours, fun shapes and unbeatable chewy texture. From Goldbears to Starmix, Tangfastics and Supermix, Haribo has built a range that appeals to children, families and nostalgic adults alike. What started as a small kitchen operation in Germany has grown into a global giant with factories across several countries including the UK. Their ability to balance flavour, texture and imagination is what keeps Haribo at the top of the sweets market.
Haribo was founded in 1920 by Hans Riegel in Bonn. The name comes from HA for Hans, RI for Riegel and BO for Bonn. Working with basic equipment and simple ingredients, he created the early versions of what would become the famous gummy sweets. In 1922 he produced the first gummy bear, originally called the Dancing Bear, which became the foundation for the modern Haribo Goldbear.
The brand grew steadily through the 1930s and post war years. After Hans Riegel passed away, his sons took over and rebuilt the company. Haribo continued to expand across Europe and later the rest of the world. In 1986 they acquired the Maoam brand, adding chewy sweets to their growing catalogue. Today Haribo remains a family owned company and one of the biggest confectionery manufacturers on the planet.
This includes their most famous sweet, the Goldbears, along with a huge range of fruity gummies. These remain the heart of the Haribo brand and are known for their chewy texture and bright flavours.
Starmix, Tangfastics and Supermix are among the best sellers in the UK. These mixes contain a variety of shapes, textures and flavours which make them perfect for sharing or pick and mix.
Haribo has a long tradition in liquorice production, especially through their historic connection with the Pontefract area in Yorkshire. They continue to make traditional and modern liquorice varieties.
Chamallows are Haribo’s soft and fluffy marshmallow style sweets, often used in baking, hot chocolate or simply enjoyed as a light treat.
After acquiring Maoam, Haribo expanded into chewy fruit sweets. These come in strips, blocks and individually wrapped chews.
Haribo products are now sold in over one hundred countries worldwide. The brand dominates the gummy sweets category in Europe and is also extremely popular in the UK, USA, Middle East and Asia. Their ability to adjust flavours and product mixes for each region has helped them thrive internationally.
Haribo is widely considered the biggest gummy sweet manufacturer in the world. Their market share is particularly strong in the UK where Starmix and Tangfastics regularly appear in lists of the best selling sweets. Their sales continue to grow year on year thanks to brand loyalty, strong product recognition and clever marketing that appeals to all ages.
Haribo has a major production facility in Castleford, West Yorkshire. This factory produces millions of bags of sweets every year for the British market. The company also has long standing links to Pontefract, home of the famous liquorice sweets, where some traditional lines continue to be produced.
Haribo’s success comes from its focus on flavour, texture and consistency. Their gummies are chewy without being tough and fruity without being overly sweet. The shapes are fun and instantly recognisable, adding to the enjoyment. Their production process is highly controlled, ensuring every sweet tastes exactly as expected. Nostalgia also plays a huge part. Many people grew up with Haribo, which makes them comforting as well as tasty.
Haribo remains a family owned business even after more than a century. Many of the shapes used today were originally hand drawn designs. The brand constantly expands its range and often releases region specific editions. Haribo also invests heavily in quality control to keep the taste consistent around the world.
Haribo has built a global reputation for fun, flavour and reliability. With a huge range of sweets from gummy bears to chews and liquorice, they cater for all tastes and occasions. Their history, strong UK presence and worldwide popularity make them one of the most recognisable confectionery brands. Whether you enjoy a classic bag of Goldbears or prefer the fizzy kick of Tangfastics, Haribo remains a favourite for millions.
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